“I absolutely believe that people, unless coached, never reach their maximum capabilities”
Bob Nardelli, CEO Home Depot - Fortune Magazine, 07/01/2002
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Market Like the Big Guys
Did you ever hear this one? “I know 50% of my marketing works; I’m just not sure which 50%.” Marketing is everything and everything is marketing. Do you really think you should be taking your marketing advice from the hard-working people selling you your advertising? Marketing is one of the most important factors in your business’s growth and survival. But we have seen again and again that it can slide to the bottom of the list. It doesn’t have to be expensive, but it must be measured and improved each and every time.